The Royal Challengers Bengaluru (RCB) franchise continues to command attention within the high-stakes ecosystem of the Indian Premier League, driven in large part by the enduring influence of star batter Virat Kohli. As the team intensifies preparations for the upcoming season, analysts are closely watching Kohli’s role both as a senior leader and as one of the most commercially valuable athletes in global cricket. His presence remains central to RCB’s competitive ambitions and brand identity.